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Dec 21, 2024
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HRMG 240 - Hospitality and Tourism Marketing
Credits: 3
An introduction to the principles and methods of marketing for hotels, restaurants, and other tourism related businesses. Topics include methodologies for market segmentation, marketing research, sales techniques for intangibles, advertising, public relations, identifying competitors, packaging, pricing strategies, revenue management, travel purchasing both direct and online, contract negotiating, and the future of hospitality marketing.
Prerequisite(s): HRMG 116 .
Offered: Occasionally.
Three lecture hours.
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