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Apr 28, 2024
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FDMA 1475 - Social Media Fundamentals
Credits: 3
[Previously offered as: MART 115] Introduces students to creating and maintaining social media platforms for their personal or professional web presence. Topics include marketing campaigns, current trends, platform audience characteristics, strategizing and marketing goals, targeting an audience, content development, workflow, along with creating and maintaining a platform’s channel.
Offered: Spring.
Three lecture hours.
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