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Apr 19, 2024
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MKTG 2110 - Principles of Marketing
Credits: 3
[Previously offered as: BSAD 240]
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
Prerequisite(s): ENGL 109 .
Offered: Summer, Fall and Spring.
Three lecture hours.
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