Dec 30, 2024  
SFCC Catalog 2023-2024 
    
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SFCC Catalog 2023-2024 [ARCHIVED CATALOG]

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MKTG 2110 - Principles of Marketing

Credits: 3

[Previously offered as: BSAD 240] Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.

Offered: Summer, Fall and Spring.
Three lecture hours.


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