Jul 21, 2024  
SFCC Catalog 2019-2020 
SFCC Catalog 2019-2020 [ARCHIVED CATALOG]

Social Media Specialist Certificate

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CIP: 09.0701

School of Arts, Design, and Media Arts, 505-428-1731

Upon successful completion of this certificate, students have the technical skills for entry-level employment in the field of social media. In this fully online program students utilize multiple social media platforms and integrate multiple hardware and software tools necessary to create media campaigns. Students have the chance to prepare for social media professional certifications. The curriculum is designed for students who are interested in working in collaborative and creative culture environments with entertainment, journalism and media professionals.

Program Learning Outcomes

Upon completion of this program, students will be able to:

  • Use multiple social media and cloud-based programs to execute short social media campaigns.
  • Design a social media campaign and the elements needed to create accounts and posts.
  • Create and manage media, media storage, posts, and blogs.
  • Apply knowledge of ethics and law, including copyright and trademark law, to social media campaigns.
  • Demonstrate professional readiness for a career as a social media specialist.
  • Demonstrate the use of Internet evaluation tools to assess the success of campaigns, including fundraising and e-commerce.

Students can earn the following degree related to this certificate:

Related Requirements: (6 Credits)

Total 18 Credits Min.

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